Maslow
As some of my friends and close colleagues know, besides running not only a brand, but two by myself, and certain freelance projects based in photography (yes, Im a freelance photographer too), Im taking my last educational step to become a super-powered-human, my MBA on marketing under a well known and respected University while in New York.
I say “to become a super-powered-human” because taking a school degree like this (The previous step towards a Phd, the equivalent of knowing who killed Kennedy and many unsolved mysteries on earth and beyond), is a challenging task.
Challenging because Im taking it on my third language, which is english (after spanish and catalan), challenging because it is not a degree that depends only on studying, its all about understanding, or trying to, and analyzing issues and matters you had never given a shit about (Believe me, I couldnt care less about governance or ethics when I was growing up skateboarding).

Im taking this into a post because Im always listening this theory from a guy called Maslow called “Hierachy of needs”. No, he is not a fashion designer who got hired by JC Penny, and if you want to read for a second what this guy stated, have a read:
“Maslow’s hierarchy of needs is often portrayed in the shape of a pyramid, with the largest and most fundamental levels of needs at the bottom, and the need for self-actualization at the top.While the pyramid has become the de facto way to represent the hierarchy, Maslow himself never used a pyramid to describe these levels in any of his writings on the subject.
The most fundamental and basic four layers of the pyramid contain what Maslow called “deficiency needs” or “d-needs”: esteem, friendship and love, security, and physical needs. With the exception of the most fundamental (physiological) needs, if these “deficiency needs” are not met, the body gives no physical indication but the individual feels anxious and tense. Maslow’s theory suggests that the most basic level of needs must be met before the individual will strongly desire (or focus motivation upon) the secondary or higher level needs. Maslow also coined the term Metamotivation to describe the motivation of people who go beyond the scope of the basic needs and strive for constant betterment. Metamotivated people are driven by B-needs (Being Needs), instead of deficiency needs (D-Needs).
The human mind and brain are complex and have parallel processes running at the same time, so many different motivations from different levels of Maslow’s pyramid usually occur at the same time. Maslow was clear about speaking of these levels and their satisfaction in terms such as “relative” and “general” and “primarily”, and says that the human organism is “dominated” by a certain need, rather than saying that the individual is “only” focused on a certain need at any given time. So Maslow acknowledges that many different levels of motivation are likely to be going on in a human all at once. His focus in discussing the hierarchy was to identify the basic types of motivations, and the order that they generally progress as lower needs are reasonably well met.”
Let me ask you this, are you trying to get to the higher levels in that pyramid, or you are just happy with the initial levels?
This one is dedicated to all the creators, photographers, creative people out there sending emails, creating things, scheming, planning.
Enjoy your day fam, and if you want to read more about this, go here.


